The World of Tomorrow

By | 2017-06-07T15:37:01+00:00 August 21st, 2017|

“It is difficult to make predictions, especially about the future.”  --Mark Twain Prognosticators, whether they are psychics, palm-readers, economists or political pundits all have at least one thing in common: they speak with enormous confidence. I will not speak to the wisdom of any in particular, [...]

When Two Rights Make a Wrong

By | 2017-07-12T00:11:01+00:00 August 14th, 2017|

When home videotaping first emerged, it revolutionized multiple industries, including home entertainment and personal photography. Everyone saw the value, of course, but there were, of course, competing solutions for meeting the need. Sony liked their format, Betamax. Some argue it had a better pict [...]

The Past as a Renewable Resource

By | 2017-06-07T15:31:33+00:00 August 7th, 2017|

Not many things last forever, but we'll never run out of yesterdays. And it's a good thing, since we seem to return to them over an over. Whether it's music, clothing, or hair styles, sooner or later, everything old is new again. We are often fascinated with our own childhoods, whether introducing o [...]

Looking at Things in Another Light

By | 2017-07-12T00:11:01+00:00 July 31st, 2017|

A woman returned home from an outing one evening to find her husband crawling around the bathroom on his hands and knees. “What on earth are you doing?” she asked. “Looking for a contact lens,” he replied. “And you lost it in the bathroom?” "No,” he said, “I lost it in the living room. But the light [...]

BHAG – Big Hairy Audacious Goals

By | 2017-07-12T00:11:01+00:00 July 24th, 2017|

At Paper Water Bottle, we believe in BHAG's (Big Hairy Audacious Goals).  That's the kind James Collins and Jerry Porras outlined in the classic “Built to Last”. The idea is that tactical goals can be supplemented with a huge, overarching strategical goal—one that has the advantage of being dramatic [...]

Crystal Ball

By | 2017-07-12T00:11:01+00:00 July 17th, 2017|

I don’t have a crystal ball, but there are a few things I feel comfortable predicting. The sun will come up tomorrow, for instance, even if the clouds make it hard to spot. Too cute? Alright, I’ll go out on a more substantive limb by saying computer power is going to get smaller and cheaper per unit [...]

The Time is Now

By | 2017-07-12T00:11:01+00:00 July 10th, 2017|

We’ve talked a lot in this space about what others are doing to solve the sustainability problems associated with plastic and other materials. We’ve talked about recycling and other steps that society can take to help alleviate the spread of plastic waste in our landfills and oceans. Today, though, [...]

Independence Day

By | 2017-06-07T15:44:56+00:00 July 4th, 2017|

Independence is a relative thing. This time of year, certainly, we think in terms of independence from foreign powers or from governments that would impose their will unjustly. But the truth is that bondage doesn't require anything so nefarious or even deliberate. In fact, I propose that there are t [...]

In At the Start

By | 2017-06-07T15:12:34+00:00 July 3rd, 2017|

“I was there when it happened.” It’s a phrase many of us enjoy using with our children or grandchildren. “I saw people dancing as the Berlin Wall fell,” we tell them, meaning probably that we watched it on TV. “We gathered around our sets when men walked on the moon.” We take credit for those events [...]

Tipping Points

By | 2017-07-12T00:11:01+00:00 June 26th, 2017|

Anyone who’s watched a huge, carefully constructed domino palace fall into a pile of disjointed plastic knows it’s true: it is easier to destroy than to create. If we’re honest, we know it can also provide a certain rush. Just watch this video if you have any doubts. It’s shows 128,000 dominoes fall [...]