What We Want

By | 2017-07-12T00:11:01+00:00 September 18th, 2017|

We all have that friend or relative with whom eating out is a chore. It starts in the car. “Where would you like to eat?” we say, bracing ourselves for the inevitable reply. “Oh, anywhere is fine,” they assure us. “You choose.” And thus, the game is afoot. If you’re like me, you’ll start in on a lis [...]

Greens, with Envy

By | 2017-07-12T00:11:01+00:00 September 11th, 2017|

Nobody stares at a salad like me. I have gazed into many a plate of lettuce or spinach and wished that I were one of those folks who could eat anything at all and walk away unscathed. But it is not to be. Instead, I stare, and sigh, and wish that chopped iceberg could become chunky ice cream. In fac [...]

We Need MORE Sellouts

By | 2017-07-12T00:11:01+00:00 August 28th, 2017|

We’ve all had the experience. It may be a musician, an out-of-the-way restaurant, or a favorite writer—the hidden gem that only we recognize, at least in our little circle. Then the wind shifts. Maybe a review gets written. And suddenly our diamond in the rough Is as ubiquitous as cubic zirconia. We [...]

The World of Tomorrow

By | 2017-06-07T15:37:01+00:00 August 21st, 2017|

“It is difficult to make predictions, especially about the future.”  --Mark Twain Prognosticators, whether they are psychics, palm-readers, economists or political pundits all have at least one thing in common: they speak with enormous confidence. I will not speak to the wisdom of any in particular, [...]

When Two Rights Make a Wrong

By | 2017-07-12T00:11:01+00:00 August 14th, 2017|

When home videotaping first emerged, it revolutionized multiple industries, including home entertainment and personal photography. Everyone saw the value, of course, but there were, of course, competing solutions for meeting the need. Sony liked their format, Betamax. Some argue it had a better pict [...]

The Past as a Renewable Resource

By | 2017-06-07T15:31:33+00:00 August 7th, 2017|

Not many things last forever, but we'll never run out of yesterdays. And it's a good thing, since we seem to return to them over an over. Whether it's music, clothing, or hair styles, sooner or later, everything old is new again. We are often fascinated with our own childhoods, whether introducing o [...]

Looking at Things in Another Light

By | 2017-07-12T00:11:01+00:00 July 31st, 2017|

A woman returned home from an outing one evening to find her husband crawling around the bathroom on his hands and knees. “What on earth are you doing?” she asked. “Looking for a contact lens,” he replied. “And you lost it in the bathroom?” "No,” he said, “I lost it in the living room. But the light [...]

BHAG – Big Hairy Audacious Goals

By | 2017-07-12T00:11:01+00:00 July 24th, 2017|

At Paper Water Bottle, we believe in BHAG's (Big Hairy Audacious Goals).  That's the kind James Collins and Jerry Porras outlined in the classic “Built to Last”. The idea is that tactical goals can be supplemented with a huge, overarching strategical goal—one that has the advantage of being dramatic [...]

Crystal Ball

By | 2017-07-12T00:11:01+00:00 July 17th, 2017|

I don’t have a crystal ball, but there are a few things I feel comfortable predicting. The sun will come up tomorrow, for instance, even if the clouds make it hard to spot. Too cute? Alright, I’ll go out on a more substantive limb by saying computer power is going to get smaller and cheaper per unit [...]

The Time is Now

By | 2017-07-12T00:11:01+00:00 July 10th, 2017|

We’ve talked a lot in this space about what others are doing to solve the sustainability problems associated with plastic and other materials. We’ve talked about recycling and other steps that society can take to help alleviate the spread of plastic waste in our landfills and oceans. Today, though, [...]